Brand awareness and client engagement are two important pillars on which any business stands. In order to spread the word about your product or service, using marketing techniques is the first thing that comes to mind. However, there are numerous aspects of marketing that need to be followed up continuously while working. This can take its toll on your employees. Microsoft Teams can help improve efficiency and effectiveness of your marketing department. Let’s find out how!
An easy way to collaborate with your co-workers and discuss future strategies is to use Microsoft Teams. It is a dedicated work environment created for organizations. On this platform different departments of a company can communicate either with each other or within their respective channels.
Below is an insightful article about why using Microsoft Teams is a good idea for your company’s marketing department.
Common collaboration challenges faced by marketing teams
Learning about the challenges that a marketing team faces on a daily basis is the first step to solving the problem. Microsoft Teams has been created with these common challenges in mind, so that anyone could overcome them easily.
1. Indecisiveness
When a group of people is working together in a department, a difference of opinions is inevitable. This gives rise to indecisiveness when it comes to important business decisions. Nevertheless, you can sort this out by using a common communication platform where everyone can give their inputs.
2. Email-fails
Another problem that is quite evident with marketing teams is email-fails. In simple words, the break-in creating a perfect communication chain can lead to bigger problems in the future. By using Microsoft Teams, you will be able to pass on important information through one single platform to everyone in your marketing department.
3. Syncing of process
Marketing plans and strategies usually work in stages. Therefore, syncing the process with other people in your group is important. Microsoft Teams allows you to create a well-planned process so that everyone knows what needs to be done and when.
4. Getting feedback
When we talk about feedback, we are not referring to only insights from customers. Once you float a marketing strategy within your department, it is always a good idea to get feedback on the same point from the rest of the group. But due to the complex communication trail we often overlook this step. This is yet another reason for using Microsoft Teams in your marketing department.
5. Dealing with “Negative-Nancy’s”
What do you do with people who continuously turn down your business ideas and have nothing positive to say? We all know one or two such people working in each department. This marketing team challenge can be taken care of with collaborative tools like Microsoft Teams.
6. Market time acceleration
The time it takes from creating a product to delivering it to the customers is also a crucial factor for marketing departments. This can be reduced significantly with the tools and features that Microsoft Teams has to offer.
After discussing some of the common problems faced by marketing departments, its time to see how Microsoft Teams can be utilized by your company. In order to make it easy for you to understand, we have created a list of tasks that you can complete by using the application.
Examples of Microsoft Teams usage in marketing department
1. Social Media
Social media planning
Microsoft Teams can be used for planning your social media marketing strategies. You can create a dedicated channel for social media and discuss all the relevant points.
Content collaboration
When it comes to marketing, content is always the king. You can collaborate with your team members and create content that is the most effective for your brand.
Content organization in the library
In addition, you can organize your social media content in the Microsoft Teams library. It allows you to see the content that has been posted and others that are scheduled for a future date.
2. Events
Event ideas discussion
A successful marketing event can only be hosted when you do it collaboratively. You can use Microsoft Teams to discuss potential event ideas and strategies.
Event planning and organizing
Along with idea discussions, you can even share an online event planner or calendar with your team members. It will allow your team members to see which events are coming up and when.
3. Public Relations
Brand promotion strategies
Promoting your brand is important if you want to keep your customers engaged. You can strategize about the same by using your Microsoft Teams channel.
Crisis management
Managing a crisis is another factor that can be ticked off your list of concerns when it comes to using this collaborative tool. You can discuss in detail how you would handle a crisis in case it ever happens.
Managing and implementing customer feedback
Sharing customer feedback with the rest of your team is important in order to move forward. Moreover, getting it implemented is also a crucial step. It can all be done with the help of your Microsoft Teams channels.
4. Budget
Designing budget models
When you have a budget model in place, it becomes much more convenient to allocate funds and use them precisely. Microsoft Teams gives you a platform to communicate with your co-workers and come up with the best budget strategy.
Analyzing financial information
Another thing that is important for a business is analyzing its financial information. This can include everything from your expenses to the revenue generated based on your marketing activities.
Review budget requests
Official budget requests can be made by using Microsoft Teams as a platform. This eliminates the complex communication string that would otherwise be generated through an email.
Implementing budgeting policies
In case there is a new budgeting policy in your organization, then you can inform the rest of the crew with the help of this single platform.
5. Marketing Planning
Yearly and quarterly marketing planning
Marketing activities are never planned one at a time. They are usually done in batches for a quarter part or the entire year. Your team can keep an eye on such activities with the help of this channel easily.
Quarterly reviews
You can use your Microsoft Teams channel to collect reviews and analyze them after regular intervals.
Sharing different product launch plans
Sharing information with the entire company can be difficult even through emails. But when it comes to Microsoft Teams you can share details like product launch plans instantly.
6. Market Watch channel
Discussing trends and competition
A market watch channel can be created by your department to discuss the latest trends and keep track of them. This will allow your marketing department to come up with effective strategies in the future.
Searching for a new marketing tool
Here you can even search for new marketing tools and share it with the rest of your group members by using MS Teams.
Coordinating marketing strategies
Coordination of marketing strategies becomes much easier when you communicate through a channel like MS Teams.
7. Campaigns
Campaign planning discussion
Before you can launch a marketing campaign, you need to plan it thoroughly. It includes everything from discussing the first draft of the campaign to designing it. You can do it all with your Microsoft Teams channel.
Assigning campaign duties
If you want to allocate duties regarding your marketing campaign, then your life can be made easy with Microsoft Teams. You can have a dedicated channel for campaigns that looks after all your communications.
Tracking campaign progress
You can even use this platform for tracking campaign progress regularly. You can see which campaign is working well with the viewers and the ones that are not.
8. Press Media
Planning press releases
Your marketing team also needs to handle press releases. If you want to get insights about a press release from your entire group, then you can plan the same by using Microsoft Teams.
Content creation for briefing
You can use the platform for creating content for press briefing as well. You can directly create word documents in Microsoft Teams to keep everything in one place.
Assigning content projects
Even if you want to assign content projects to another team member or guests, you can do so by using Planner with Microsoft Teams anytime. It will allow you to keep track of the assigning date as well as the deadline.
9. Team Meetings
Scheduling interdepartmental meetings
You can schedule virtual meetings on this platform quite conveniently. It gives you a chance to connect through audio and visual modes with your group.
Coordinating multi-department meetings
If you want to connect with other departments of your company for a quick meeting, it’s also possible with Microsoft Teams. You can schedule a meeting and invite people to join.
Narrowing down meeting criteria
Discussing the meeting criteria and keeping a list of the same becomes much easier when you are using the same platform for everything.
10. Team Life & Fun
Discussing team goals
Who says there cannot be a casual conversation between members of your marketing department? You can discuss things such as team goals and personal progress.
Planning casual team events
Keeping up the morale of your group becomes easy by indulging in casual events. You can organize team activities that are fun can help you take a break from your busy work life.
11. People & Management
Communicating with the management
Getting in touch with the management of your company is always difficult since there is a hierarchy to follow. With Microsoft Teams, you will be able to communicate with the management conveniently.
Coordinating with other team heads
You can even use the platform to coordinate with team leads or department managers.
Apps that can be connected & used by your marketing department
In order to facilitate your marketing department experience of using Microsoft Teams, you can also integrate a number of different applications into the software. These can be anything: from project management apps to social media channels. Here is a small list!
- Adobe Creative Cloud
- Assistant @ Zoom.ai
- Forms
- Calendar BOT
- Flow
- Egnyte
- Emojify
- Google Analytics
- Hootsuite
- Mailclark
Need even more inspirational ideas about how to use Teams in your business? Check out this list of use cases that you can apply in your organization.
Since now you know how using Microsoft Teams can be a game-changer for your marketing department, get in touch with us at nBold. We will give you an idea of how we can assist you further by being your perfect virtual business assistant.